by Xu Zhenyao
1. Style - Does it strike a First Impact?
When you go for a blind date, you often want to give your best for the other person. It goes the same for making a purchase for your very own coffee table. Very often, when a customer makes a purchase, the FIRST impression always counts.
A lot of questions should appear in your head when you first see that coffee table. You are considering whether it meets your type of lifestyle, whether it fits your current ambience/style in your living room, or does it simply fit the image you want to portray to the visitors to your house? Can I get a coffee table somewhere else at a lower price? Somehow or rather, all that questions does not really matter after a fraction of a second.
2. Price - Is it worth your money?
Besides the very important factor of style, one of the other major killer factor that people pay attention to when buying a coffee table is PRICE. You must ask yourself these questions. Do I really need that coffee table? Can I get a discount if I purchase at the end of the year? Should I wait a while longer? Is it a need or a simply a want? When making a purchase, people often want to justify the reason or basis for purchasing the product. In fact, on many occasions, there might not be a compelling reason. You just FEEL like buying that particular coffee table. This is simply so because I like it and I want to place it in my living room.
3. Quality - A symbol of Eternality?
This factor seems to be on the rage these days. You always see this factor popping up in surveys. The consumers always expect quality from manufacturers. Does this signify high value over lower price? Or does it simply mean having quality to meet the standard of you? I guess no one would like to buy a coffee table back home and realize that there are termites hiding inside the legs of the table. Consumers expect top graded materials at a fraction of the cost.
A company should not just employ sales personnel who can give a great sales pitch. It just destroys the whole consumer experience. They should be exploring the possibility, options or range of products that they have. It should not be pushing you and asking you to put a signature on the check.
4. Service - Do the sales people smile?
The last aspect is what I would like to emphasize. Have you gone to a shop with sales man and woman who behave like robots? Or do they look like they have not gotten their pay checks for half a year? I have. I simply leave the shop. Imagine walking to a shop with friendly and pleasant sales people.
The all important cliché , Welcome, How can I help you? That is not the end. Add a great price, superb quality, fabulous style to the equation coupled with fantastic service. When looking for your coffee table, the company should be willing to explain the features and benefits of their coffee table to you. What is just so unique about their coffee table?
I hope you have liked what I have written. What you have read is the extracted version of my article. To view the full article, please visit my blog at. Coffee Table Advice for Newbies, a site where I share knowledge about coffee tables to people.
Zhenyao runs a blog at http://www.coffeetablezone.com where he offers advice to people looking to learn about or purchase coffee tables. His goal is to help 100,000 people in buying their very own coffee tables. Do check out his blog and share with him your experience on buying coffee tables and maybe teach him a thing or two. He welcomes suggestions and comments so that he can improve on his site.
1. Style - Does it strike a First Impact?
When you go for a blind date, you often want to give your best for the other person. It goes the same for making a purchase for your very own coffee table. Very often, when a customer makes a purchase, the FIRST impression always counts.
A lot of questions should appear in your head when you first see that coffee table. You are considering whether it meets your type of lifestyle, whether it fits your current ambience/style in your living room, or does it simply fit the image you want to portray to the visitors to your house? Can I get a coffee table somewhere else at a lower price? Somehow or rather, all that questions does not really matter after a fraction of a second.
2. Price - Is it worth your money?
Besides the very important factor of style, one of the other major killer factor that people pay attention to when buying a coffee table is PRICE. You must ask yourself these questions. Do I really need that coffee table? Can I get a discount if I purchase at the end of the year? Should I wait a while longer? Is it a need or a simply a want? When making a purchase, people often want to justify the reason or basis for purchasing the product. In fact, on many occasions, there might not be a compelling reason. You just FEEL like buying that particular coffee table. This is simply so because I like it and I want to place it in my living room.
3. Quality - A symbol of Eternality?
This factor seems to be on the rage these days. You always see this factor popping up in surveys. The consumers always expect quality from manufacturers. Does this signify high value over lower price? Or does it simply mean having quality to meet the standard of you? I guess no one would like to buy a coffee table back home and realize that there are termites hiding inside the legs of the table. Consumers expect top graded materials at a fraction of the cost.
A company should not just employ sales personnel who can give a great sales pitch. It just destroys the whole consumer experience. They should be exploring the possibility, options or range of products that they have. It should not be pushing you and asking you to put a signature on the check.
4. Service - Do the sales people smile?
The last aspect is what I would like to emphasize. Have you gone to a shop with sales man and woman who behave like robots? Or do they look like they have not gotten their pay checks for half a year? I have. I simply leave the shop. Imagine walking to a shop with friendly and pleasant sales people.
The all important cliché , Welcome, How can I help you? That is not the end. Add a great price, superb quality, fabulous style to the equation coupled with fantastic service. When looking for your coffee table, the company should be willing to explain the features and benefits of their coffee table to you. What is just so unique about their coffee table?
I hope you have liked what I have written. What you have read is the extracted version of my article. To view the full article, please visit my blog at. Coffee Table Advice for Newbies, a site where I share knowledge about coffee tables to people.
Zhenyao runs a blog at http://www.coffeetablezone.com where he offers advice to people looking to learn about or purchase coffee tables. His goal is to help 100,000 people in buying their very own coffee tables. Do check out his blog and share with him your experience on buying coffee tables and maybe teach him a thing or two. He welcomes suggestions and comments so that he can improve on his site.
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